July 20, 2020 4 min read
Basketball phenom Nneka Ogwumike discusses her latest deal as athlete ambassador for Mendi and what it means to step up on behalf of natural recovery and lead the charge for the next generation of young women.
Nneka has been leading the charge for women in sports serving as President of the WNBA Player's Association and recently negotiating a groundbreaking new Collective Bargaining Agreement with the League that drastically improves pay equity for its players and empowering measures for mothers.
Do you think it’s still taboo for athletes to team up with a cannabis brand or is it becoming more accepted?
It no longer seems taboo in the sports world as competitors, but I sense that there may still be a few outsiders warming up to the use of CBD.
Given the obstacle of CBD being a banned substance in most professional sports leagues, was this a motivating factor to join the Mendi team and disrupt the status quo?
It allows you to work smarter and not necessarily harder. Less becomes more as you work through years of a career in professional sports.
As we delve deeper into “non-conventional” forms of health and wellness and taking mental more seriously as a major component to high performance, I see a vast untapped market for companies like Mendi to continue to enhance sport performance, and, most importantly, overall well being. I believe ignorance of some kind hinders this progress. Whether investors look over black-owned/female-owned businesses, or naysayers actively avoid resources that educate on efficacy, ignorance in a world of possibility is such a disappointment. However, though, I see many of these instances less and less as fearless innovators, like Mendi, don’t take “No” as an answer.
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